How do I get HBO NOW on my Apple TV?
The HBO NOW app is preinstalled on Apple TV and should appear on the Home screen.
New Apple TV (4th generation)
If you don’t see HBO NOW on your Home screen, go to Search and try searching for HBO NOW. If search doesn’t find HBO NOW, go to the App Store and download the HBO NOW app. For help with the App Store, go to Apple TV: About the App Store.
Apple TV (2nd and 3rd generation)
If you don’t see HBO NOW on the Home screen, go to Search and try searching for HBO NOW. If search doesn’t find HBO NOW, try updating your Apple TV software. To do this, go to Settings > General > Update Software. If an update is available, you’ll get the option to download and install the update. Once you’ve installed the latest software update, the HBO NOW app should appear on your Apple TV Home screen.
When you start HBO NOW on your Apple TV for the first time, you'll need to either start a new trial subscription or sign in using your existing HBO NOW email address and password.